Technical skill.
Hospitality instincts. Clients who stay.

FDE and GTM excellence in an AI-native world requires more than technical skill. Teams that leverage a hospitality mindset convert pilots and retain clients.

We spent years owning accounts at Palantir, where FDE and GTM were never separate functions. They were one discipline, that borrowed more from hospitality than from software.

Regard builds those teams.

The Market Is Building Half a Function.

In an AI era, companies are investing heavily in FDE and GTM, but underinvesting in how those teams build and sustain client relationships.

At Palantir, forward-deployed engineering teams were a blend of technical and relationship skill sets. Embedded teams owned the account. They were expected to understand the client, anticipate needs, read the room, surface friction early, and take responsibility for the outcome—not just deliver the software.

Regard Advisors brings that discipline to modern B2B enterprise. Our approach draws from premier hospitality—the only industry to have systematized attentiveness at scale—and translates it into practical operating systems for founders, GTM teams, and forward-deployed organizations.

As technical capability becomes easier to replicate, judgment becomes the differentiator: knowing when silence means satisfaction, when it signals drift, and what to do before the client asks.

We help companies build the other half of the function.

Hospitality solved this decades ago.

In hospitality, retention has never been guaranteed by contract or switching cost — every guest can leave after every stay. 

That pressure, compounded over decades, produced the most rigorous service discipline in the world: taught at business schools, represented in media, and recognized annually by prestigious awards.

Strip away the context and the dynamic is identical to B2B enterprise — a small number of high-value relationships, built across repeated interactions, where the difference between expansion and quiet churn comes down to whether the client feels genuinely known.

Our Services

  • Define how your company shows up in client relationships and ensure that standard carries across the organization.

    Includes executive relationship strategy, client-memory systems, and one-on-one coaching on trust, conflict, and presence.

  • Sales, Customer Success, and Account Managers learn how to strengthen the client journey from onboarding through renewal and expansion.

    Includes relationship audits, onboarding design, account planning, renewal strategy, operating playbooks, team handoffs, and hiring profiles.

  • Improve the quality of client signal so product and engineering teams can solve the right problems.

    Includes FDE function design, feedback loops, UX process reviews, and hiring guidance for client-facing technical roles.

  • A keynote or workshop that gives teams a shared language, practical tools, and a clear standard for building stronger client relationships.